Dell to Raise Commercial Laptop and Desktop Prices by Up to 30% as Global Memory Shortage Worsens
Dell is preparing to implement major price increases across its commercial laptop and desktop lineup, with hikes reaching as high as 30%. The changes are set to take effect on December 17 and will impact business and enterprise customers rather than individual consumers. According to internal information reported by Business Insider, Dell is attributing the increases to soaring memory costs that are “out of our control,” largely driven by global RAM shortages.
The upcoming price adjustments will mainly affect systems configured with higher amounts of RAM and larger SSD storage capacities. The worldwide surge in demand for memory, fueled by AI hyperscalers and data center expansion, has significantly tightened supply. As a result, Dell’s commercial portfolio is expected to see average price increases ranging between 10% and 30%.
Dell Pro and Pro Max laptops and desktops equipped with 32GB of RAM will soon cost between $130 and $230 more per unit. Systems configured with 128GB of RAM — Dell’s highest standard option — are facing much steeper increases, with prices jumping by $520 to $765 per device. Storage upgrades are also affected, as laptops ordered with 1TB SSDs will see price increases between $55 and $135.
Beyond core computing components, Dell is also raising prices on select professional monitors and GPUs. This move has raised eyebrows, particularly for displays, which do not rely on DRAM or NAND flash memory. For example, the Dell Pro 55 Plus 4K monitor is expected to increase in price from $1,349 to $1,499. On the graphics side, commercial laptops equipped with Nvidia RTX Pro 500 Blackwell GPUs will become more expensive, with the 6GB variant rising by $66 and the 24GB version jumping by as much as $530.
An anonymous Dell employee, whose identity was verified by Business Insider, revealed that the company has also changed how it communicates with commercial sellers. Dell’s commercial division accounts for roughly 85% of its total client sales, making price stability a priority. However, sellers are now being advised to move quickly with large enterprise clients and clearly warn them that placing an order today does not guarantee current pricing for future deliveries.
Dell is also reportedly tightening its discount policies, reducing the bulk discounts that large corporate customers have traditionally relied on to offset market volatility. According to the same source, Dell’s profit margins are shrinking amid what the company describes as “unprecedented” market conditions.
These developments highlight deeper problems across the DRAM and NAND flash markets. Industry analysts and storage manufacturers have warned that memory shortages could persist well into 2026 or beyond, posing ongoing challenges for businesses planning large-scale IT upgrades. For Dell’s corporate customers, the message is clear: waiting may only make things more expensive.
0 Comments