Did Netflix Really Consider Buying EA, Disney & Fox? Inside the Surprising Expansion Plans
A new Bloomberg report has revealed that Netflix explored some massive acquisition ideas in recent years—including potential deals for Electronic Arts (EA), Disney, and even Fox—before ultimately shifting its strategy. The streaming giant reportedly evaluated these companies as part of a broader push to strengthen its entertainment ecosystem and compete more aggressively with rivals.
Why Netflix Walked Away From Buying EA, Disney, or Fox
Despite the bold brainstorming, Netflix executives ultimately backed off. According to the report, internal disagreements and fears of overpaying played a major role. Leadership worried that acquiring such high-value companies could damage its stock price, especially because “these assets were trading at much lower multiples,” making a premium-priced buyout difficult to justify.
Industry analysts, including Forbes, have long noted that large media and gaming acquisitions carry high valuation risks. Integrating massive studios also presents operational challenges that can shake investor confidence if cost savings and content synergies fail to appear. These concerns contributed to Netflix’s hesitancy.
A Shift Away From Gaming-First Expansion
Netflix has experimented with gaming in recent years, picking up small studios and releasing a growing catalog of interactive titles. But rather than continuing with fragmented, smaller buys, executives began to consider major studio acquisitions—ultimately focusing their attention on Warner Bros. Discovery, which they viewed as more realistically priced and strategically aligned.
While Netflix may not be buying EA or Disney anytime soon, the discussions reveal just how ambitious the company’s long-term content strategy has become.
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